Brand Extension + Community Launch Engagement for 9+CO
9+CO is a mixed-use development in Denver located on the former University Hospital site at 9th Avenue and Colorado Boulevard. As part of the branding team from the early stages of the project, I played a key role in extending the identity system beyond the core logo and foundational elements.
Working from the original brand direction, I developed additional graphic elements and expanded the visual language across multiple touchpoints. I designed large-scale window vinyl along busy Colorado Boulevard to promote the development, created an informational leasing brochure outlining neighborhood demographics and opportunities, and developed a neighborhood launch campaign including a community event poster.
The result is a bright, clean, and optimistic brand presence that supports both community engagement and commercial leasing, helping establish 9+CO as a new neighborhood destination.
Rose Chenoweth, Brand Extension & Design
Ellen Bruss, Creative Direction
Ken Garcia, Art Direction & Logo Design
Tiffany Gronski, Production
ColorStorm, Printing and Installation of Vinyl
Dilley Printing, Printing of Brochure