TARRA is a network built around leadership through community, events, education, and workspace. I designed the core brand identity and developed an extended visual system that reflects the organization’s strength, creativity, and multidisciplinary approach.

The identity pairs custom typography that is strong yet subtly feminine, with a strong color palette to balance confidence and approachability. I applied the system across business cards, presentation deck, pricing flyers, membership collateral, and a Field Notes–style booklet that combined membership information with functional note pages. I also created a suite of secondary marks to support TARRA’s expanding initiatives, including media, global programming, merchandise, and foundation efforts.

In addition to the launch materials, I developed social media templates to help the internal team maintain a consistent brand presence as the community grew.