Charcutnuvo produces premium, clean-ingredient sausages. I was brought in to refresh the existing packaging and create a clearer visual hierarchy while maintaining the recognizable elements of the brand.

The original packaging lacked typographic hierarchy and a focal point, but included a few usable elements like a textured black background and illustrated protein imagery. I elevated the elements within a more structured layout, developed a color-blocking system that shifts by flavor to help shoppers quickly differentiate products on shelf. The protein illustrations were scaled up and given greater prominence so the product source became a visual focal point for consumers looking for certain protein sources.

I introduced a circular logomark used across the front of the packaging to further extend the brand, resulting in a system that maintains familiarity for existing customers while improving shelf clarity, hierarchy, and overall brand presence.

Food Photography from Charcutnuvo