Hammond’s Candies is a longstanding Denver brand with a rich heritage. For the launch of a new line of gourmet vertical chocolate bars, the goal was to modernize the packaging while honoring the brand’s legacy. I designed the full label system, creating a clean, contemporary layout that brings the product and flavor front and center.

Bold color blocking and subtly fun typographic shadowing give each bar strong shelf presence, while ingredient photography reinforces flavor cues and encourages quick purchasing decisions. The result is a refreshed packaging system that feels current and vibrant while remaining rooted in Hammond’s recognizable identity.