Puríf (pronounced pure-reef) is a brand from the folks at Collective Hemp with a reef-safe, natural and CBD-infused sunscreen. For this conceptual exercise, the logo was created to look like an offset shadow, like the deep blue shadow you might see of yourself at the bottom of a pool on a summer day. The illustration breathes an organic and kind of psychedelic coral feel. It feels like a reef, layers of skin, waves, rivers, ripples of sand...aaaahhhh.