Spruill Studio is an interior design practice centered on thoughtful, intentional spaces. I developed the full brand identity, pairing an outlined lowercase sans serif with a slab serif small-caps typeface to create a system that feels clean and minimal while still carrying personality. Several logo variations were created, including a simple “S” mark that can appear subtly across the brand, such as at the base of the website or as a watermark on Instagram reels. Letterpress stationery was produced with white foil and blind emboss details, with subtle horizontal lines at the top and bottom of the card to add texture and visual anchoring.

I also designed and built the Spruill Studio’s Squarespace website, including blog and review functionality, and created Canva templates so the client could easily maintain a consistent presence on Instagram. I worked closely with the client to set up these tools and guide her through using them, ensuring the brand system could be managed confidently going forward.