The Party Pretzel is an event planning company rooted in celebration, inclusivity, and bold personality. I developed the full brand identity, creating a playful yet polished visual system that reflects the founder’s warmth and her commitment to celebrating all couples and all kinds of events.

The identity includes a custom pretzel-shaped balloon mark and a disco-inspired pretzel icon, giving the brand multiple expressive touchpoints that feel energetic and memorable. Paired with confident typography and a vibrant pink palette, the system enhances those “party pretzel vibes” by feeling joyful, welcoming, and slightly unexpected.

I extended the identity across business cards, merchandise, and launch materials, incorporating tactile printing techniques such as letterpress and risograph printing to bring depth and craft to the brand.